Update March 1, 2014
Over $2 Billion dollars in skin lighten creams were sold globally last year.
Academy award winner Lupita shared her dark skin pain as a young girl at the Essense Black Women in Hollywood Luncheon. A pain that is shared by girls andwomen all over the world who have been excluded from the pedestals of beauty. God has made a world of colorful plants, animals and people, but there are those who have intentionally limited only one definition of human beauty to be exalted and displayed.
It is this same exclusionary mindset that continues to deny and overlook the biblical, scientific and geographic facts that Jesus too was a dark skin man of color. The Truth Lupia Tells Will Set Us Free!
Update Sept 2013
Miss America 2014 Gets Backlash In India For Her Dark Skin
The global sales of skin lightening creams is now over $2 billion. Advertising has long played a very important role in promoting the Caucasian beauty measuring stick.
This measuring stick helps to maintain economic and social sepratism along color lines ensuring that whiteness remains at the top of the global power structure.
Advertisers like Unilever, the largest global manufacturer of whitening creams know the more insecure you can make people feel about their appearance, especially promoting white skin and straight hair among a darker more indigenous population, the more cosmetic altering products you will sell. Caucasians only make up 10% of the world’s population, the rest consists of people of color.Yet pale white skin and straight blond hair is globally promoted by the major cosmtetic comglomerates as the epitome of beauty on magazine covers, bill boards and TV ads worldwide.
This documentary short below is an introduction to the issue of shadeism, the discrimination that exists between the lighter-skinned and darker-skinned members of the same community. This documentary short looks specifically at how it affects young women within the African, Caribbean, and South Asian diasporas.
Through the eyes and words of 5 young women and 1 little girl - all females of color -the film takes us into the thoughts and experiences of each. Overall, 'Shadeism' explores where shadeism comes from, how it directly affects us as women of colour, and ultimately, begins to explore how we can move forward through dialogue and discussion.
For smoother viewing hit start and then stop allow the grey line to fill to the far right. Once done hit start again and the video will play smoothly.
The brainwashing of white supremacy now has men in India bleaching their skin too.
The soon to be released documentary Dark Girls explores the deep-seated biases and attitudes about skin color that are experienced particularly by dark-skinned women, outside of and within African-American culture.
But Dark Girls seems to take a different approach. Instead of vilifying the perpetrators of bias, the preview shows women being allowed to tell their own painful stories in a way that sends an undeniable message about how nonsensical, painful and historically fraught our stubborn views of skin color and beauty can be.
People of color globally can put an end to this sickness of supposed white skin and straight hair superiority by confronting this issue head on among ourselves. You can start by making a small donation as I did, toward the completion of this powerful movie by Clicking Here.
Why Are Most Of The Black Reporters On TV Light Skin?
The issue of colorism was adressed in Lemon's recent book Transparent.
This is how Don Lemon responded during the interview with TheRoot.
The Root: One topic you discuss in the opening chapter of your book is colorism (bias according to skin color). Do you see colorism in network news?
Don Lemon: Well, I do have eyes, and I do see that a lot of the anchors of color on television are light-skinned -- not all of them -- but a number of them are.
TR: There has been some chatter over the years about your employer, CNN, possibly having its own brown-paper-bag test for anchors' complexions.
DL: You will have to ask the people who hire the anchors that because I don't know that. When I look around the entire television landscape, I do see -- I don't know if it's lighting, I don't know if it's makeup -- there are many anchors of a lighter hue. I don't know where that comes from. I think that is part of our society. [But] there are some beautiful brown-skinned brothers and sisters on television.
Does CNN have a brown-paper-bag test? I think that's a good question for any person to ask. If that's something that you notice as a viewer, by all means pose that question to the powers that be.
Click Hereto read about Shadeism in the fashion industry.